

by Dustin
by Dustin
by Dustin
Edited by Matt Stone
Reprinted from Motor Trend Magazine, June 1999
Actor/rapper Will Smith is on a roll: His recent movies are hits, his CDs bag sales and Grammy Honors, and he’s got a fabulous wife (actress Jada Pinkett). It probably goes without saying that he’s financially comfortable and can drive just about anything he wants. But you won’t see a million dollar McLaren F1 in the Smith/Pinkett driveway. Just an average, everyday Suburban. Sure. . .
To say that Will’s new Sub is an average truck is to say that Mark McGuire is an average hitter. Yes, it began life as an off-the-rack ’98 7.4 liter 2500 Suburban 4×4, but then Will turned it-and about $120,000-over to Becker Automotive Design. You may never have heard of Howard Becker, but folks like Barbara Striesand, Jerry Seinfeld, and Steven Spielberg know him well. They, and a host of other entertainment and business glitterati, are Becker’s customers. They want the best. And they can afford it.
Becker is known for designing and engineering Tinseltown’s most outrageous sound systems, yet it’s far more than just a stereo shop. “We approach the vehicle from three viewpoints: sound/entertainment, performance, and styling – both interior and exterior,” notes Becker, who’s been fiddling with star’s cars for better than 20 years.
Nearly every square inch of the Sub’s interior was stripped. Everything you can see, touch, or sit on has been redesigned and upgraded to Lear Jet quality levels. Custom bucket seats, front and rear, are upholstered in European leather, while the headliner and contrasting trim areas are done up in rich suede. The wool carpeting is the same as that found in a Rolls-Royce. The deliciously black Japanese ash burled-hardwood trim is custom made in Becker’s shop, as are the consoles, speaker enclosures, bracketry, and just about everything else inside.
There’s more communications gear in here that you’ll find in Air Force One. Its sound system is a mind – and ear – blowing combination of Sony, McIntosh, Soundstream, Kimbler, AVI, and dynaudio componentry, plus enough speakers to broadcast the Super Bowl. Toys? How about three liquid-crystal video monitors offering their services to a Sony DVD, stereo VHS, TV tuner, Nintendo 64, and Sony Playstation. Don’t forget the two cell phones, Phillips Carin Nav system, and the refrigerator in the back (no joke). Naturally, the entire truck’s electrical system was totally reengineered, using custom crossovers, the best speaker and electrical wire available, and no fewer than three batteries with s multiple charging system.
Colorado Custom 18-inch billet wheels are wrapped by Bridgestone Dueler HT Tires. The suspension received a through workover to improve handling, while dealing with the increased weight of the interior hardware – Will’s Suburban tips the scales at an all-conquering 7170 pounds! Anti-roll bars were enlarged front and rear, and most of the bushings were swapped for polyurethane pieces.
The stock 454 was treated to a Whipple supercharger, Thorley headers, custom exhaust, engine management system, and transmission shift program revisions, 4.56:1 front and rear diff gears, and a host of other powertrain upgrades. The exterior restyle is subtle yet imposing. Bumpers were smoothed out, custom fender flares fitted and a billet grille and set of Smittybilt running boards pretty much sum up the upgrades – with everything painted black.
But the real beauty is in the driving. You’re surrounded by lush materials, entrenched in home-theater-quality sound, and going faster than anything this big really ought to go. Despite its weighing some 1500 pounds more that a stock ¾-ton Suburban, Will’s Sub bellows to 60 mph in just 6.9 seconds (as opposed to 9.4 in unmodified form). We simply don’t have the room to adequately describe the depth of this rig’s metamorphoses, but suffice it to say that it’s extraordinary in every way. The world’s most awesome Sub? We say yes.
by Dustin
by GARY WITZENBURG
Howard Becker of Becker Automotive Design espouses a new form of transportation based on chauffeur-driven utility. “Not only does it give you the ability to rest, relax, and enjoy,” he asserts, “but, given the mobile office, the amount of concentrated work you can do in an hour’s commute can be enhanced by high-speed wireless Internet. When you get to the office, you’re an hour ahead of where you would have been.”
Consider this Mercedes Sprinter-based Becker JetVan custom-built for Eric and Diane Holm, who own a chain of restaurants in Florida and Georgia. They also own “his and her” Bentleys, Benz SLs, and Land Rovers, and a private Jet. They are well-accustomed to comfortable, quick, high-quality transportation.
The base U.S.-market Dodge Sprinter is a thinly disguised Mercedes-Benz commercial van powered by a federalized 2.7-liter turbo-diesel 5-cylinder engine producing 154 hp and 243 ft lbs of torque. But Becker’s Sprinter-based conversions are anything but standard. Appropriately dubbed JetVans for the executive aircraftlike interiors, they are easily the most functional, well-designed, and opulently equipped Becker Automotive creations yet.
He exterior is transformed with Mercedes-Benz trim augmented by tastefully designed front spoilers, headlights, tubular side steps and custom wheels and tires – and nothing is ostentatious. “Our customers want a low-key presence on the outside,” Becker explains. The engine is tuned to deliver approximately 200 hp and more than 300 ft lbs of torque. Bigger brakes, a better-balanced center of gravity resulting from substantial floor insulation, and a choice of suspension improvements round out the package. Soft Ride provides gentler springs that are teamed with beefier shocks and sway bars, and a custom-designed independent rear suspension – offering the ultimate combination of agility and rear passenger comfort.
The best part of a JetVan is its custom-designed interior: state-of-the-art mobile office married to a top-of-the-line home theater – an executive jet for the road. “The substantial application of lightweight aviation materials is apparent in our work,” Becker says. “Until now few have been used in automotive conversions, partly because of the expense of those materials. We’re not trying to outdo our customers’ private jets or luxury cars, but we are trying to provide a seamless transition from on to the other. A vehicle like this looks like and feels like the rest of their world while fulfilling their needs for room, privacy, and function.”
One thing Becker learned along the way is how to please A-list artists such as Burt Bacharach, Cher, and Barbara Streisand. “They’re not just kicking back and enjoying music of a movie,” he says. “They’re listening to their own stuff and dissecting it. To say that they’re critical would be very accurate, so we have been well schooled in how to satisfy their standards. We got schooled in video as well by some of the entertainment industry’s top performers, managers, producers, and directors.
“The outcome is that we can compete well with a high-quality home entertainment environment,” he continues. “The music can be powerful but must be stress-free – good at high volume but very accurate, very rich, and very comfortable to listen to. That’s what our customers expect video-wise as well.”
In the 1980s, the company began developing and building its own parametric equalizers form acoustically tuning each vehicle’s interior. “When we’re finished,” he says, “it’s what the entertainment industry calls ‘voicing a room.’ Once you’ve got the basic room as good as you can get it, the next step is to correct any problems, which has been done with parametric equalization in sound studios, theaters and high-quality home environments for a generation. It’s the guy in the back of the concert with the big mixing board – an absolutely vital element.”
Becker’s mobile work environment includes a laptop with a high-speed Internet card that fits into a port replicator to integrate with a wireless keyboard, gyro-mouse, and printer, and displays on a large LCD screen. Visitors’ laptops can also be plugged into the system.
Becker JetVans are built to order, and because customers’ requirements can vary significantly, the company offers six floor plans and two wheelbases. “Some customers want more than four-passenger seating,” Becker explains. “Some don’t want the divider so the driver and front passenger can walk through to the back.”
The pictured example features seating for four, privacy curtains, and an array of advanced – yet easy-to-use – electronics fir the Air Force One. A pair of ultra-comfortable, electronically adjustable custom recliners slide eight inches forward or back between the rear wheel wells to optimize cargo space behind them. Three characteristics make them unique: The seat backs recline to the optimum position for crash safety, leg extenders deploy electronically from under the cushions, and the bases rock back to distribute body weight evenly from head to heel, for the lowest possible stress. The console between them contains two aviation-style stowaway tables that can slide fore and aft, which are made of strong aluminum-skinned and hand-veneered honeycomb material.
Two large rear-facing buckets sit behind the divider, with a 1.5 cu ft top-opening refrigerator/freezer between them. Along one side of the van is a well-secured row of glasses and an upholstered ice bucket atop a beverage service cabinet. Along the other are the mobile office, a magazine rack, and a beautiful burlwood and upholstery liquor cabinet with safety-glass door panes.
The overhead lighting emulated that of a private jet aircraft with the most advanced LED strip, map, and dome lighting. “It’s very expensive,” Becker says, “but has tremendous longevity and puts out a light that I’ve heard described as ‘white sunshine’ – easy on your eyes, but it illuminates wonderfully in terms of detail and reading ability. And all the lighting is on dinner circuits so you can adjust the intensity to the level you want.”
The Holms’ JetVan sports factory-original, two-stage silver metallic paint and rolls on matching Brabus wheels. “Eric has been instrumental in selecting a lot of the function,” Becker says, “while Diane has been tremendous in working with us on the cosmetic and interior appointments.” We think they’ve achieved a new standard in custom ground transportation.
In addition to the new Becker JetVan, Becker Automotive Design transforms Ford Excursions, GMC Yukon Denali, and Cadillac Escalade SUVs into fully equipped and gorgeously turned-out mobile lounges, offices, and theaters ranging in price from $125,000 to $275,000. Comprehensive armoring programs are available at additional cost.
by Dustin
By Toby Welch
Mix together the luxuriousness of an executive jet, the convenience of a portable office, and the sexiness of a sports car, and you have the Becker Jet Van.
The innovation of Howard Becker, owner of Becker Automotive Design Inc. in Oxnard, California, and a forerunner in the custom car industry, the Becker Jet Van is the ultimate in first-class transportation. Even Maybach owners will cringe in envy.
Ford, GM, and Sprinter vans are customized with your choice of one of six floor plans, all created with lightweight aviation materials. Jet Van options include an advanced lighting system, mobile office, high-speed wireless Internet, satellite links, a permanent computer, ultra-comfortable heated massage seats, aviation-style hideaway tables, electric window shades, deep-pile carpeting, driver privacy divider, a liquor cabinet, and a home-theater quality entertainment system, among other options. Howard Becker has achieved his three goals with his Jet Van – discretion, transportation, and luxury.
Jet Vans range from $110,000 to over $400,000 depending on the make and model of the vehicle you select and the materials and options you choose. For an additional $75,000 and up, .44 Magnum armor plaiting is available. Sorry – the cost of a driver is not included. Complete conversion takes from sixty to 150 days, and the price includes worldwide delivery.
Past clients of Becker’s include Barbara Streisand, Eddie Murphy, Cher, Michael Jackson, Will Smith, Tiger Woods, Steven Spielberg, and King Abdullah II of Jordan.
by Dustin
Becker Automotive Design has been producing America’s finest customized luxury transports for over 25 years.
Becker leads the industry in transforming Mercedes-Benz Sprinter and Metris vans, Cadillac Escalade ESVs and the new Lincoln Navigator L into some of the most productive, comfortable, safe and exclusive vehicles in the world today.
Becker Automotive Design has been awarded Robb Report’s prestigious Best of the Best for 20 years.